Conversion rate

While shoppers increasingly expect on principle that brands and retailers should incorporate diversity and inclusivity, it is fact that online apparel shoppers are also more likely to convert when they can relate to the models wearing the garments. In fact, model diversity and inclusivity can drive a conversion rate uplift of 29%.

Despite this, many retailers persist with uniform, small-sized models for product photography, while in the USA 68% of women wear size 14 clothes or bigger. This all but guarantees that the online experience for the overwhelming majority of shoppers is unengaging: at best, their experience is impersonal – at worst, irrelevant.

Traditional photographic techniques are too expensive and slow to allow brands or retailers to take any more than the bare minimum number of images: one model, front and back view, is common.

Allure Systems enables retailers and brands to easily and cost-effectively build diversity, size inclusivity and, therefore, personalization into their online visual experience. This increases shopper engagement, in turn improving their propensity to convert.

Options include:

  • displaying a fully-varied set of Allure-generated images for any garment to ensure relevance and engagement
  • using larger, Allure-generated image sets to implement a”show a model like me” personalization strategy
  • creating specific images for e-commerce sites serving specific territories

Our services

Drive E-Commerce Metrics

  • provide more relevant shopping experiences to drive engagement
  • drive conversions and reduce returns by providing additional visual information
  • meet shoppers’ general diversity and size inclusivity hopes and expectations
  • create specific images for specific territories/customer groups

Scalable, efficient image production

  • increased studio productivity
  • significant reduction in cost-per-image
  • consistent, high-quality, on-brand images, globally
  • flexibility to create images whenever you need them
  • automated post-processing reduces time-to-site

New and personalized experiences

  • increased studio productivity
  • significant reduction in cost-per-image
  • consistent, high-quality, on-brand images, globally
  • flexibility to create images whenever you need them
  • automated post-processing reduces time-to-site

Take a step towards the future

Contact us

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