For the first time, fashionistas were able to follow this year’s Fashion weeks on social networks. More customers could experience fashion, thanks to drones delivering 360 degrees and “behind the scenes” images Luxury brands can reach more customers today than the front row
The international and particularly the French press followed the annual fashion week in Paris with great interest. Most actors were surprised about the impact on social media. Followers and brands published thousands of comments and visuals. A popularity war took place to determine who shall be the most visible brand: Dior won with 33 227 citations.
Instagram and other social networks help brands to engage with their customers and larger their audience to capture possible clients. People are able to discover and follow luxury brands, even if they are not usual clients.
With online shopping, social media and advances reality (AR) products become more accessible and conversion more likely. New revenue sources can be created especially with virtual reality. All sectors and industries are concerned, not only luxury fashion brands as for today.
Technology progressively took more and more space in the fashion industry, starting with the optimisation of supply-chain. Nowadays, the virtualisation of stores resulting in online sales is all common.
In the era of the digital revolution, brands and retailer must commercialise more and more collections in a given timeframe. In addition, influencers and customers dominate the market. E-commerce fashion photography is the main sector to experience the consequences of this revolution. Customers expect more and more visuals with high quality to properly understand the product in few seconds.
Brands need to rethink their photo shootings to remain flexible, reactive and respond to the need of qualitative and detailed product imagery.