Achieve Size Inclusivity
Diversity and size inclusivity has become a CEO-level issue for fashion brands and retailers from a reputational standpoint. Brands have suffered significant reputational damage from perceived failures to be inclusive.
Showing more relevant images drives higher shopper engagement, in turn improving propensity to convert. This is – particularly true for size-inclusive images. However, many brands still persist with shooting product-page garment images using small models, while in the USA, 68% of women wear size 14 or above. This ensures most shoppers are unable to relate personally to the images typically displayed.
Allure’s large, diverse library of size-inclusive models, both male and female, enables the easy production of near-limitless size-inclusive product page garment images, bringing you both commercial and brand benefits.
Produce Always On-Brand Visuals
It’s vital to reflect your unique brand at every interface with your customers, including catalog images.
Thanks to Allure Systems, make sure every visual produced by an Allure studio is on-brand for you. Benefit from total consistency of:
- models (build, faces, ethnicity, body sizes) – including your own selection if required
- environment (lighting, background)
- expressions (poses, faces, angles)
Create Consistent, High-Quality Images For Third Parties
Brands usually take responsibility for providing product page garment images to third parties that promote/sell their merchandise. These third parties, such as marketplaces, multi-brand retailers and distributors, have their own image guidelines.
Allure’s solution enables you to produce, in a single shoot, images that comply with different guidelines, including your own. The same image quality and consistency is now possible on every channel.
Produce Visuals Ready For Wholesale
In the apparel industry, B2B sales mean selling clothing items before they have been mass produced.
With Allure, install an automated photo studio anywhere in the world and leverage your product samples. No struggle to get models in far-flung cities: our models are always available, allowing you to produce vibrant and relevant visuals for your wholesale business.
Get Diverse Images For Different Territories
Selling with maximum success internationally relies on product page garment images featuring models that resonate with local consumers. However, producing such relevant content is an expensive undertaking, with the added complexity of achieving global image consistency.
Allure lets use a large library of diverse models, both male and female. This means a brand needs only a single garment shoot to generate images that will resonate in any territory or market in the world.