Productivity

Using traditional photo shoots to create product page images for e-commerce is both labour- and time-intensive, and also logistically difficult. Even disregarding the consequently high cost per image, low studio productivity inevitably results in merchandise being sold with an inadequately small set of images per garment.

Often, images are of variable quality and/or consistency. Worse: traditional photography cannot hope to deliver the necessary volume of diverse, inclusive images required by today’s shoppers.

This semi-analogue anomaly in the digital fashion e-commerce process is no longer necessary. Allure Systems has applied advanced technology to build a garment imaging solution that is not just fit for e-commerce, but designed for e-commerce.

The high productivity of an Allure Systems studio enables the creation of larger image sets for each garment in the same time – yet requires only two stylists to operate at maximum throughput.

Scalability

Traditional photography is scalable only through the addition of personnel and additional studios, to enable the shooting of more images – a solution which brings with it new issues around image consistency.

Allure’s solutions offer limitless scalability, even for the most multinational of operations or supply chain.  Whether it’s to increase capacity, or simply to meet your operational needs, multiple, identical Allure studios may be installed in any number of locations, with global image quality and consistency always assured.  All studios may be connected to the same PIMS.

Quicker Time To Site For New Items

Traditionally-taken photographs require post-processing and review, inevitably lengthening time-to-site for new products.  Allure Systems solutions enables images to be processed automatically in just a few hours, reducing the time-to-site by days or even weeks.  Quality control ensures the final product contains no anomalies.

Our services

Drive E-Commerce Metrics

  • provide more relevant shopping experiences to drive engagement
  • drive conversions and reduce returns by providing additional visual information
  • meet shoppers’ general diversity and size inclusivity hopes and expectations
  • create specific images for specific territories/customer groups

Scalable, efficient image production

  • increased studio productivity
  • significant reduction in cost-per-image
  • consistent, high-quality, on-brand images, globally
  • flexibility to create images whenever you need them
  • automated post-processing reduces time-to-site

New and personalized experiences

  • increased studio productivity
  • significant reduction in cost-per-image
  • consistent, high-quality, on-brand images, globally
  • flexibility to create images whenever you need them
  • automated post-processing reduces time-to-site

Take a step towards the future

Contact us

Keep updated with latest fashion industry imagery news and receive exclusive articles and eBooks

Subscribe