Return rates

Apparel retail is plagued by high return rates – sometimes approaching 50% – of which 67% are due to ‘poor fit’. Yet ‘poor fit’ also encompasses ‘garment not looking as expected’ on the shopper.

High returns rates causes not only important direct costs to retailers (in terms of logistics, product reconditioning, damaged products) , but also a sense of insecurity for customers that negatively affect loyalty.

This issue is somewhat predictable, when the only images available on-site are of a size 2 model but the majority of shoppers is significantly more diverse (in the USA 68% of women wear size 14 clothes or bigger).

Using Allure Systems solutions to create appropriate size-inclusive images can decrease return rates significantly by addressing, before it happens, the ‘not looking as expected’ issue.

Our services

Drive E-Commerce Metrics

  • provide more relevant shopping experiences to drive engagement
  • drive conversions and reduce returns by providing additional visual information
  • meet shoppers’ general diversity and size inclusivity hopes and expectations
  • create specific images for specific territories/customer groups

Scalable, efficient image production

  • increased studio productivity
  • significant reduction in cost-per-image
  • consistent, high-quality, on-brand images, globally
  • flexibility to create images whenever you need them
  • automated post-processing reduces time-to-site

New and personalized experiences

  • increased studio productivity
  • significant reduction in cost-per-image
  • consistent, high-quality, on-brand images, globally
  • flexibility to create images whenever you need them
  • automated post-processing reduces time-to-site

Take a step towards the future

Contact us

Keep updated with latest fashion industry imagery news and receive exclusive articles and eBooks

Subscribe