By Clare Puki
Christina Stephens' Clare Puki discusses the top three things to consider when building an inclusive fashion label. Building any business from the ground up is hard. There’s capital investment, logistics, branding, networking, product sourcing and development, suppliers, staff, overheads… the list is endless. And this is just for mainstream retailers.
But add in the fact that you service an emerging market, where there’s limited precedent and you find yourself pioneering your way through daily, and you’ve got yourself a challenge! read more