Why is Fashion entering into the Virtual World?

By Sophie Aubert

The pandemic has been changing the way we live, the way we shop, the way we consume. We now live in a world where the online world has become as important as the offline world. The Fashion industry has been leading this virtual trend as this other dimension offers a lot of opportunities. Through virtual gaming, Fashion is able to find a new source of revenue and advertising. With AR and VR, the apparel sector discovers how to market its products in an appealing, fun and engaging way. As our lives are becoming more and more social media oriented, Virtual Fashion could appear as a new profitable and sustainable category. Read more....