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Why the metaverse is becoming so important for fashion Brands and Retailers? (Part 1/4)



Metaverse is becoming a big hit in the fashion industry all of a sudden. Everyone is talking about it. On September 20, the Paris luxury brand, Balenciaga, took another step forward into the metaverse, becoming the first to partner with Epic Games’ Fortnite on physical and digital products and a virtual Balenciaga world. And it is not only fashion, at the end of this June, Facebook CEO, Mark Zuckerberg, announced an ambitious initiative that Facebook would transition from a social media company to a metaverse company. But what is the metaverse actually? And how far are we from the metaverse being a reality? Read more...